CREATIVE HUB

The internet’s favourite earplugs is gearing up to become the world’s favourite earplugs.
I was brought into Loop Earplugs as a Senior Creative Strategist for a new team in the performance marketing department.

I led a newly formed creative experimentation team of designers, motion designers and AI specialists. Our goal? Find new creative angles for paid social ads to engage new audiences and grow revenue.

I created out-of-the-box concepts, briefs, and scripts for several highly engaging paid social ads. I leveraged consumer data, current cultural trends, UGC creators, localisation, AI, and motion design to drive engagement for both TOF and BOF.

To date, I’ve created over 250+ paid social ads for Loop on Meta and TikTok that have hit a ROAS of 2.5 or more. I also contributed to streamlining the team’s creative production process and led creative review sessions.