I was supposed to be a songwriter but advertising got me first.
I’m a creative strategist, copywriter and speaker.
I have over a decade of experience driving creative strategy for some of the world’s most popular lifestyle, tech and e-commerce brands. I have a proven track record of delivering high-impact campaigns that blend data and creativity to spark engagement.
I’ve worked both agency-side and in-house. Whether it’s concepting for large integrated global campaigns or developing scroll-stopping creatives that drive conversion, I understand how to navigate and drive results across different creative ecosystems. I’m agile and collaborative, and bring clarity to every project I work on. I’ve led teams across different time zones and cultures, successfully orchestrating complex digital-first campaigns for platforms like Meta, TikTok, Snapchat and Spotify.
I love coming up with ideas and this coupled with my strong commercial awareness makes me a versatile and valuable asset. I thrive at the intersection of strategy and creativity and strive to build culturally resonant, insight-led work that connects with diverse audiences around the world.
Looking for a strong creative lead?
Let’s talk at hello@melodydavid.com