https://www.melodydavid.com/about daily 0.75 2025-04-11 https://images.squarespace-cdn.com/content/v1/60a3d52504aa3e02569fbe02/1621868534928-EY12TJ6LSL9S8B7DWY1J/DSCF3087.jpg about - I was supposed to be a songwriter but advertising got me first. I’m a creative strategist, copywriter and speaker. I have over a decade of experience driving creative strategy for some of the world’s most popular lifestyle, tech and e-commerce brands. I have a proven track record of delivering high-impact campaigns that blend data and creativity to spark engagement. I’ve worked both agency-side and in-house. Whether it’s concepting for large integrated global campaigns or developing scroll-stopping creatives that drive conversion, I understand how to navigate and drive results across different creative ecosystems. I’m agile and collaborative, and bring clarity to every project I work on. I’ve led teams across different time zones and cultures, successfully orchestrating complex digital-first campaigns for platforms like Meta, TikTok, Snapchat and Spotify. I love coming up with ideas and this coupled with my strong commercial awareness makes me a versatile and valuable asset. I thrive at the intersection of strategy and creativity and strive to build culturally resonant, insight-led work that connects with diverse audiences around the world. Looking for a strong creative lead? 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